Spring is a time when all things look new. And today’s Spring
Fashion section has some of the most innovative, creative visual work
we’ve done at The Eagle for many a season.
Rod Pocowatchit, senior journalist and features page designer, was
the artistic force behind the eye-catching design and look of the
section.
Along with fashion writer Bonnie Bing and photographer Mike
Hutmacher, he worked many long hours to create a stunning visual
presentation — not only in today’s paper, but also on Kansas.com, where you can see his video of how the section came together.
Rod, by the way, is an award-winning filmmaker, when he’s not designing great pages for The Eagle.
How did he pull off today’s feat?
Here’s what he said:
"Bonnie showed me a designer’s press booklet that took a similar
approach. and asked me if I’d be interested in doing something like it,
and I said yes. Then we never did.
"Months later, when it got time to starting thinking about
approaches for the spring fashion section (we also do one in the fall),
she asked me about the illustration idea again, and we decided to try
it.
"We sat down and looked at the clothes she was going to feature and
came up with ideas for what the models would be doing, and an overall
concept. We wanted the tone to be playful, and we didn’t want the
models to ‘model,’ per se, like in a catalogue. The models almost had
to act, in a way.
"We sat down with photographer Mike Hutmacher and explained the
concept. Then in the photo studio, we worked with the models to explain
what they would be doing, and tried to give them a vague idea of what
the final shot would look like (because, really, we weren’t entirely
sure yet). It was a fantastic collaboration all the way around on every
level.
"After the photos were taken, I added illustrations digitally on the
computer, which took a lot more time than I thought it would, but it
was fun, nonetheless.
"During the photo shoot, I also shot video and edited that together
to give people an idea of how the whole thing came about, showing
footage of the models while the picture was being shot, and afterward
with the final illustrations.
"It was all an attempt to approach a project in a new, imaginative, creative way."
And it was a great success.
Thanks to Rod’s artistic talent, today’s fashion section shows how spring really can make everything new.
Arlice Davenport, Senior Editor for Visuals