Fallon’s Wichita joke exemplified image problem

arkriverNot all the attention generated by the Shockers’ 34-0 run has been flattering, regrettably. For example, Jimmy Fallon’s monologue on “The Tonight Show” Monday included this: “This is cool. Wichita State will become the first undefeated team in 23 years to enter the NCAA Tournament. When asked how they remained so focused on winning, they said, ‘We play in Wichita. Not many distractions here.’” Though the joke wasn’t cited as the City Council voted the next morning to set up a tourism business improvement district, it certainly exemplified why Wichita needs to improve its image with more and better marketing. The TBID is expected to generate $3 million a year for that purpose.