KU wins social media, academic March Madness

The University of Kansas’ come-from-behind win Sunday kept its hopes alive for another NCAA men’s basketball championship. If the tournament were decided based on which school’s fans are most tuned in to social media, KU would have already won, the social media site Mashable.com reported. That determination was made by the communications agency Schwartz MSL and was based on a formula that combined followers of a school’s team on Facebook and Twitter, then divided that number by total student body population. KU scored a “Social Media Power Ranking” of 5.2 – based on 18,000 Twitter followers and 137,000 Facebook fans – just ahead of Duke University. KU would also win the national title if it were based on academics. The website Inside Higher Ed rated KU first for the classroom performance of its athletes.