Good for City Hall staff for responding to a fake tourism ad aired on Jimmy Kimmel’s late-night show that spoofed our city as “Wichitawesome.” But the city didn’t need to lower the bar. The city’s video has a cardboard cutout of Kimmel imbibing from a beer bong in Old Town, throwing up in the Arkansas River, getting “lei-ed” (ha, ha) and being friskily frisked by an airport security officer. The video was targeted at Kimmel and the younger audience that watches his show. But a video can be clever without being crude. For example, Grand Rapids, Mich., created a positive music video last year in response to Newsweek including it on a list of “America’s Dying Cities.” It’s received more than 4.6 million views on YouTube.
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