Would a health care reform with another name smell sweeter to the American public? Its proper name, the Patient Protection and Affordable Care Act (or PPACA), is unfamiliar. “Puh-pack-uh? Is that some kind of llama?” asked Kaiser Health News’ Marilyn Serafini. The shorter Affordable Care Act isn’t much used outside the White House. At one point even those became fighting words, inspiring Rep. Michael Burgess, R-Texas, to try to strike the word “affordable” from the bill’s title. Critics, of course, prefer to call it “Obamacare” (a term that the administration seemingly now has embraced by ensuring that people who search Google for that term see a sponsored link to HealthCare.gov). When it comes to politically motivated names, though, not much tops the official name of the House bill to repeal health care reform: Repealing the Job-Killing Health Care Law Act.
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