“A video uploaded by Democratic Kansas Gov. Mark Parkinson about flu prevention gathered 17 views in the year it was online,” noted a USA Today article on the 38 governors who are using YouTube. A flu-fighting audio public service spot with Elmo was the Parkinson channel’s most popular last week, with more than 1,200 views. Parkinson spokeswoman Rachel Reeves said: “Social media in general really helps in getting your message out directly to constituents, unfiltered, without any sort of press sort of narrowing it down to a couple of quotes he may have used.”
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