Self’s salary is over the top

Coach Bill Self’s new contract with the University of Kansas — $30 million over 10 years — is nothing short of jaw-dropping.
I know the arguments: Sports programs pull in millions of dollars for the university. The coach’s salary is partly paid with private money, endorsements, etc. And Self delivered a national championship last year for KU — itself worth millions of dollars for the school. The university wants to keep him.
All the same — the idea of college basketball coaches making CEO salaries strikes me as ridiculous. Especially when heads of medical schools, top professors and other faculty make far less.
Where does it stop? Anybody else think our higher education priorities are out of whack?