The old adage that any publicity is good publicity apparently is holding true for Kazakhstan, a Wall Street Journal editorial noted. The country is cashing in on the movie “Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan,” in which Sacha Baron Cohen pretends to be a Kazakh TV reporter. In the past, the Kazakh government has protested Borat’s bigoted caricature and has threatened lawsuits. But the movie has resulted in a number of favorable newspaper commentaries and TV reports about how the country really isn’t backward and, in fact, is a nice place to visit. As a result, Hotels.com has seen a 300 percent spike in searches for accommodations in the country, the Journal reported.
Posted by Phillip Brownlee
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5 Comments
Any person who would actually visit a foreign country based on some silly nonsense movie has got to be a bubble off center.
And are these Hotels.com searches just to see if there really is such a country? I doubt if too many Americans really know this country exists.
So, inquiries at hotels.com about Kazakhstan accomodations are up 300%; how have actual bookings increased, if at all?
Maybe we need this guy to advise Bush!
It might make more sense than the current situation.
Maybe the ones booking hotels think they can get away with raping women for free.
I don’t see how the movie could have been anything good to show about the country. And they’re right to be offended.
Cohen is a really funny character. I enjoy his Ali G series.