Yet another sign of America’s impending doom: Cocaine, the provocatively named “energy” drink that promises an industrial-strength dose of caffeine in every can.
That’s some name. Just in case you don’t get it, the drink also has a throat-numbing ingredient that is intended to emulate an effect of its illegal namesake.
Just kidding about America’s doom. While the product has spurred howls of outrage from predictable quarters, that seems an overreaction. No doubt the maker, Redux Beverages of Las Vegas, was counting on a bit of outrage to create buzz for what is finally just another soft drink.
Yes, it has a lot of caffeine — about 280 milligrams a can — but that’s still only about half what you get in the average shot of espresso. As to the name, I don’t think anybody’s going to confuse the drink with the real thing. And finally, any publicity created by the controversy will probably be countered by outrage-wary retailers simply refusing to stock it.
Posted by Dave Knadler
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