Blast off, Buzz Lightyear cereal

The national focus on decreasing fat, sugar and calories among children is not lost on the "happiest place on Earth." Disney, once proudly licensing Buzz Lightyear to products such as chocolate Pop Tarts and sugary cereals, will prudently check the nutritional labels before a product can bear the company’s characters. The change will begin when licensing expires in 2008.
Good for Disney.
Disney’s corporate responsibility will include pulling its toys out of McDonald’s Happy Meals — a relationship in place for more than 10 years. At Disney property dining locations, meals will include more side orders of carrots or applesauce instead of french fries.
Posted by Angie Holladay

3 Comments

  1. Erik
    Posted October 23, 2006 at 7:48 am | Permalink

    Call me a Pessimist.. But..

    Too little, too late.

  2. RD
    Posted October 23, 2006 at 11:43 am | Permalink

    McDonald’s is the world’s largest distributor of toys.

  3. Mary Caruso
    Posted October 23, 2006 at 8:40 pm | Permalink

    Hopefully more fast food chains will start getting the message. We have to do something about kid’s diets. With all the activities that families are involved in, fast food is too much a part of our lives because it’s so convenient. We’re not going to change our lifestyle, fast food isn’t going away, so it needs to evolve to offering healthy and low calorie choices. As it is now, it just sets up our kids up for major health problems when they grow up.