With the U.S. military struggling to meet its recruiting goals, it makes sense that it’s looking for ways to be savvier about marketing itself to tomorrow’s troops. But some of the methods seem desperate (driving black Hummers throbbing with hip-hop through urban neighborhoods?). And doesn’t the Pentagon risk sending the wrong message by sponsoring a NASCAR team at the same time that veterans’ health care is nearly $1 billion unfunded (a problem addressed by emergency funding bills passed last week on Capitol Hill).
Posted by Rhonda Holman
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