A Web site called Ugly Fugly judges Wu-Shock the nation’s worst college logo. SI.com calls attention to the site.
Is this news? Does it matter, other than to prove too many people know how to work the Internet? Let’s just point out Shockers is short for Wheatshockers (the original nickname) and it is STALK of wheat not STOCK of wheat and move on. Wu can fairly be called weird, bizarre, even ugly to some tastes. There are reproduction issues when it is used in a small size. However, as a logo, it is unique and memorable (same thing goes for the Jayhawk).