The game won’t be available in many mainstream formats (No DirecTV or Dish Network) but the Longhorn Network is carried by major TV providers Cox Cable (channel 272) and AT&T U-Verse. It can also be found on Verizon and Grande Communications.
On twitter, some have asked if the game will be available on ESPN3. It will not. I spoke with Rob Carolla, the Big 12′s Director of Communications for basketball, this morning, and he confirmed that the game will be televised exclusively on the Longhorn Network. He said it is up to each school to decide how to distribute games that are played on its third-tier TV network, and the only institutions in the Big 12 that allow their third-tier games to be shared on ESPN3 and ESPN Full Court are Kansas and West Virginia.