At this time last year, Kansas State and Arkansas fans without Cotton Bowl tickets had to be worried. The Cotton Bowl had been sold out for a long time, and the tickets being sold online were going for very high prices.
The cheapest ticket available on the secondary market was about $220. And that was for a bad seat.
Lower-level seats near midfield were going for three or four times that amount. I seem to remember suites going for more than $10,000.
Of course, that game was at Cowboys Stadium, where everything is bigger and more expensive. The game also featured a SEC team coming off an impressive season. All things considered, it was a hot ticket.
Demand is still high for seats at the Fiesta Bowl, but tickets are much more affordable. A quick search on Stubhub.com reveals tickets are going for $90 in the upper levels. And tickets in the lower bowl behind the end zones are going for about $150.
There are still expensive tickets, but that is the case for all games. Seats near the 50-yard line in the lower bowl are going for about $400 and club level seats near midfield are closer to $600.