WICHITA — The new apartments that Jack DeBoer is building on the west side of the river across from his WaterWalk development now have a name: WaterWalk Apartments.
It may seem like the obvious choice, but it wasn’t necessarily.
“We toyed with some other names,” DeBoer says. “We struggled with it.”
DeBoer says he doesn’t remember what the other names were but that it’s surprising how many conflicts there are with names.
“It’s amazing, you pick a name, and it sounds like a good idea.”
Then, he says, you might find that it’s already in use or has a connection somewhere else or a connotation that you don’t like.
“Vetting a name in business is not a simple task,” DeBoer says.
WaterWalk, in the end, made sense, he says.
“And frankly … I owned the name, and so I said, ‘Oh, OK.’ ”