WICHITA — It’s apparently going to be a beautiful year in Wichita.
Bare Escentuals is the third new beauty-supply store on its way to Wichita.
In late December, Bradley Fair announced Sephora is coming to its shopping center this spring.
Last week, Eastgate Plaza announced Ulta Salon, Cosmetics & Fragrance is coming to the center at Kellogg and Rock in early summer.
Bare Escentuals, which Have You Heard? first reported was eyeing the market last summer, will open in Towne East Square in March.
“It’s a very cultlike cosmetic company,” says David Friedman, a real estate consultant to Bare Escentuals.
“Women are really into it.”
The company sells skin-care products as well, but it’s best known for its bareMinerals line of makeup.
“Oh, my god,” Friedman says. “It’s so popular.”