WICHITA — Broadway Home Medical owners Brian Lindsey and his father, Michael, are expanding their business with a new company.
Lindsey Medical Supply will be similar to Broadway Home Medical, but it won’t work with insurance companies or Medicare.
“The difference is that we’re going to do a cash-only store,” Brian Lindsey says.
“We’re looking for a whole different business model to get away from reimbursements from insurance companies because they’re getting harder to collect from,” he says. “They don’t want to pay you.”
Both outlets will carry similar supplies, including walkers, wheelchairs, bath safety items, breathing equipment, hospital beds and lift chairs among other things.
Brian Lindsey says Broadway Medical Supply can’t charge customers different amounts from insurance companies or Medicare out of the same retail outlet.
“You’re pricing has to be the same across the multiple players,” he says.
That’s why the Lindseys need a second outlet.
Broadway Home Medical is in 8,000 square feet, 6,000 square feet of which is the retail space, just north of Lincoln and Hillside.
Lindsey Home Medical will be in 4,000 square feet on Central just east of West Street. The Lindseys purchased the 8,000-square-foot building, which is home to Scharenberg Chiropractic Offices. Scharenberg will remain there for now, but its space is something that Lindsey Medical Supply likely will expand into one day.
Lindsey Medical Supply will have a soft opening on Monday.