WICHITA — Michele Wheeler began contemplating expanding her Beau Monde Spa and Boutique at Comotara Center more than a year ago.
With the entry of six new national competitors in the market, though, she figured she better wait before she made the investment.
She’s not waiting anymore.
“I just decided that it was the right time,” Wheeler says.
She’s adding 2,000 more square feet to her almost 6,000-square-foot space at the center at 29th and Rock Road. That’s where Eccentricity was before moving to part of the former Olive Tree Bistro space.
“I knew we had a great clientele,” Wheeler says.
Still, it was daunting when a new Sephora opened at Bradley Fair and two more opened within JC Penney stores. There also are two new Ulta Salon, Cosmetics & Fragrance stores, which are at NewMarket Square and Eastgate Plaza, and a Bare Escentuals at Towne East Square.
“I had to wait kind of wait and see what was going to happen,” Wheeler says. “We just had to stay true to our game and let everybody go check it out.”
She thinks Beau Monde has continued to do well in part because customers have “gotten behind that ‘shop local.’”
Also, she says, “It’s a little more personal attention when you come in here.”
In addition to the spa, Beau Monde offers makeup and skincare products.
Wheeler was prompted to finally take the extra space for a couple of reasons.
