WICHITA — Twenty four years after opening Connie’s Cookies, Connie Hamilton has sold the business, but she’s not leaving.
That’s because she’s sold it to her son, Rob Smith, and his wife, Tanya.
“Everybody asks me if I’m really sad about that, and I’m not,” Hamilton says. “I get to go back to doing what I like.”
That’s making cookies instead of handling paperwork.
“I’m still going to be every bit as present as I’ve ever been.”
Except that won’t be in the Sweetbriar shopping center at 21st and Amidon.
The Smiths and Hamilton decided to move the shop to Reed’s Cove Plaza on East 21st Street just east of 127th Street where Knolla’s Pizza used to be.
“We have no visibility over here, and things have changed,” Hamilton says of the current location. “When we first moved in here, we didn’t need visibility.”
Though holiday sales still are strong, Hamilton says the rest of the year has become more of a challenge.
“Nowadays, everybody is opening a bakery,” she says. She says many bakers operate out of their homes.
“It has really, really eaten into our everyday sales,” she says. “We had to look at what’s wrong, and we decided what was wrong was where we were located.”
She and the Smiths initially only considered moving downtown or to Delano.
“We had every intention of staying central,” Hamilton says.
Then Craig Simon of Landmark Commercial Real Estate, who handled the deal for the Reed’s Cove space, suggested that center.