WICHITA — After almost three decades in business, Superior Computer Supply has rebranded itself Superior Office.
Purchasing manager Jessica Pates says the company hired a new sale representative at the beginning of the year, and as he made calls, it became clear the old name was presenting some obstacles.
“They’d automatically refer us to the computer guy or the IT department,” she says. “We wanted to make sure that we were presenting ourselves in a way that people knew … what we did right when we walked in the door.”
When Superior Computer Supply opened in 1984, the company mainly sold supplies for computers. As technology evolved, Pates says, Superior “headed more toward office supplies.”
Today, that’s primarily what the company sells.
The 13-employee company hopes to compete more on a national level, and Pates says the name change should help with that.
“When they search office supplies in Wichita or Kansas or hopefully nationally, ours will be one of the very first sites to pop up,” she says.
“It’s going to mean a lot of growth in the future.”