Sullivan, Higdon & Sink lands Sonic account

WICHITA — “Route 44s for everyone!”

That’s how one Sullivan, Higdon & Sink employee heralded the news on Facebook that the agency landed Sonic as a client.

“It’s a great start for the new year,” says Lathi de Silva, vice president and director of brand reputation.

The agency’s Kansas City office will handle what’s called below-the-line communications for the chain’s 3,500 drive-ins nationwide. That includes in-store communications and any communications on Sonic lots. It also includes menu boards and any localized marketing for specific stores.

“We’re really building … what we call our food value chain practice,” de Silva says.

She says the agency serves clients from farm to fork on the food chain, such as Cargill and Borden Cheese.

“It’s just good for everybody to have these kinds of brands in our backyard,” says Sam Williams, SHS managing partner.

Though most of the work will be done in Kansas City, he says the Wichita office will offer support.

“Every time you win a national brand, it’s just huge when you’re a small, independent agency,” Williams says. “The thrill of winning never changes no matter how many times you’ve done it.”

He says the agency’s food connection goes back to the days it did print work for Pizza Hut when it was headquartered in Wichita.

“A farm-to-table strategy is very much in our DNA,” Williams says. “It’s been part of what we like to do for a long time.”