American Advertising Federation of Wichita skips ADDYs, district awards them

WICHITA — This time of year traditionally has been when the Wichita advertising community gathers for its annual awards to honor some of the best work of the previous year.

This year, though, there’s no dinner, cocktail hour or gathering of any sort, and there almost weren’t any awards.

“It was a scare for the local club, and as a district we were happy to help out,” says Ryan Brown, ADDY awards chairman for District 9 of the American Advertising Federation.

“For some reason, it just slipped,” Brown says of the Wichita chapter doing the awards. “I’m not sure what the correct word would be. It wasn’t a high priority, I guess.”

The awards were mailed to winners this week.

“We as a district decided to have the (competition), so we went ahead and did it,” Brown says.

Wichita chapter president Ryan Schafer, who works for Koch Creative Group, says it was his fault the awards weren’t handled locally and that there’s no program this year.

“We passed off those responsibilities to the district because we didn’t really have the capabilities and the time to take care of it this year, so that’s kind of what happened,” he says. “I was busy with a lot of other organizations. … It does fall on me.”

Schafer says a small group of people put on the program last year.

There were 200 entries in 2012 and 64 this year.

“We really are kind of in a transition period,” Schafer says.

Read More »

You don’t say

“My favorite one was they wanted me to finish this campaign so I could get back to actually working.”

WSU student and Jajo intern Ryan Schafer, who waged a political-type campaign to get a full-time job with the agency (which he’s landed) but not without considerable grief from coworkers

Wichita State University student wages political campaign for advertising job

ryanWICHITA — As Ryan Schafer kept getting closer to graduating this May from Wichita State University with a degree in integrated marketing, the tough job market started hitting home.

“I either need to step up my game or the probability of my getting a job is slimmer and slimmer,” he thought.

He’d like to work for Jajo, the advertising agency where he’s been an intern for nine months, so he’s waging a political campaign for the job.

Schafer asked the partners at Jajo if he could hold a press conference there today — but he wouldn’t say why.

“This scares me,” managing partner Steve Randa told him. “I’m putting a lot of trust in you not forcing you to tell me.”

Schafer brought in his own podium, created media kits and actually lured TV stations to cover him.

“It was kind of overwhelming,” Randa says. “It kind of blew me away how original it was.”

Read More »