BattleStations Gaming to open at Preston Village near Central and Greenwich

WICHITA — A new gaming center is opening at Preston Village near the northeast corner of Central and Greenwich.

“We’re going to try to take the Starbucks experience meets the gaming industry,” says Steve Heiden, CEO of BattleStations Gaming.

The business will have Xbox 360, PlayStation 3 and computer gaming along with some nonelectronic gaming, such as role-playing games.

“We want to create … the game center,” Heiden says. He wants gamers and nongamers alike to “feel warm and welcome here.”

He’ll have snacks and drinks available along with an 80-inch TV for those who might be there with others but don’t want to play. There also will be video games for sale along with PC accessories, T-shirts and miscellaneous gaming items.

Although many people have these games in their homes, Heiden says, “Maybe you don’t have a 3-D TV, or maybe you don’t have that 7.1 headset.”

He likes to use the coffee analogy to explain it.

“Well, honestly, you could make coffee at your house, or you could get it at work for free,” Heiden says. He points out that a lot of people go to Starbucks instead.

“You go there for an experience,” Heiden says. “That’s what we’re trying to do.”

Adam Clements of Builders Inc. handled the deal.

BattleStations Gaming, which will be in more than 2,400 square feet, is having a soft opening Saturday and a grand opening Sept. 7.