Bradley Fair and Fresh Market confirm the grocery store is coming in 2012

UPDATED — Bradley Fair developer George Laham now confirms what Have You Heard? reported last month:

The Fresh Market grocery chain is coming to the former Ultimate Electronics space in 2012.

“The shopping center is just a perfect fit for our concept,” says Drewry Sackett, Fresh Market’s manager of public relations and community relations.

Laham, president of Laham Development, began looking for a specialty grocery store to bring to Wichita even before Ultimate Electronics closed.

In recent years, Wichitans have been hoping for a Whole Foods or Trader Joe’s.

“After looking at the Fresh Market, this was the clear choice,” Laham says.

“The only reason they’re not saying, ‘We want Fresh Market,’ is because they don’t know it,” says Cathy Erickson, vice president at Laham Development.

The Greensboro, N.C.-based chain has about 110 stores either open or opening soon, and this one will be the farthest west.

Sackett calls Wichita “a really solid Midwestern market that supports our growth into that region of the country.”

The chain is heavily concentrated in the southeast, which Laham says is why most Wichitans aren’t familiar with it.

Laham says as he began looking for a specialty grocery store, he looked throughout the industry before choosing Fresh Market.

“They are clearly a market leader,” he says.

Sackett says, “Our stores are a little bit different, certainly, than a traditional grocery store.”

She says the store is a warmer, more intimate atmosphere with classical music playing, freshly brewed coffee awaiting customers and floral arrangements greeting them at the door.

“You can see across the entire store, and that really sort of lends to that feeling of a more intimate setting,” Sackett says.

“It’s very much a European market,” Laham says. “It’s like being in Italy at an open-air market.”

The 22,000-square-foot space will be fairly compact to navigate.

“That’s kind of the beauty of it,” Erickson says.

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