Scott Redler is a partner in the Traqueros restaurant opening in Overland Park

WICHITA — What’s a man who oversees a chain of almost 90 restaurants do to kick-start his culinary creativity?

Start a new restaurant, of course.

Freddy’s Frozen Custard & Steakburgers COO Scott Redler is a partner in the new Traqueros, a Mexican restaurant that’s opening next month at 11831 Metcalf Ave. in Overland Park.

“I’m involved from a conceptual point of view … but not from an operational standpoint,” Redler says.

“It’s a quick-casual concept,” he says. “Everything will be cooked to order. … It’s a Mexican restaurant with the same service style as a Pei Wei.”

His partners include Dave Dreiling and Bud and Bobby Cox.

They’re known for such Manhattan-based restaurants as CoCo Bolos, Cox Bros. BBQ, Ingredient and Local.

Dreiling’s company, HCI Hospitality, will manage Traqueros.

Redler says his Freddy’s partners, Randy and Bill Simon, are fine with him being involved in another concept.

“They want me to keep getting creative. That’s part of my role,” Redler says. “This helps me just kind of reenergize and just understand everything else going on in the market.”

He adds, “Even some things I’ve done in Traqueros … have helped us with some of our decisions for Freddy’s.”

Redler isn’t involved with creating recipes, but he says, “I am involved in the tastings, so that’s fun.”

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Kay Jewelers to open at NewMarket Square

WICHITA — Every kiss begins at … NewMarket Square?

Some of them soon will, anyway.

Kay Jewelers, known for its “every kiss begins with Kay” tagline, is opening at the development at 21st and Maize.

The chain is taking 2,224 square feet where Meritrust Credit Union used to be. That’s the same building as Pei Wei.

April Reed of Slawson Cos., who handled the deal, says the store likely will open in early February – probably in time for Valentine’s Day.

“This is our first national jeweler,” Reed says.

A local jewelry store, Powell Jewelry, is in the same area. Reed says there isn’t a conflict.

“Historically jewelry stores have clustered in the mall,” she says. “People in that category cross-shop so much.”

There are Kay stores in Towne East Square and Towne West Square, but Reed says Kay has also been going into open-air retail centers such as NewMarket for years.

There’s only one other space left to lease in that part of the development. There’s 1,900 square feet available facing Best Buy in the same building as Doc Green’s.

The new Kay will face Maize Road. Reed says there’s only one NewMarket space left along Maize Road. It’s in the same building as Sport Clips Haircuts.

“That would fill up everything on Maize Road that Slawson owns.”

Bossa Grill Brazilian franchise to debut in Wichita

WICHITA — An international company with ties to a Brazilian restaurant group is bringing a new franchise concept to the United States and opening its first restaurant in Wichita this spring.

alberto“Wichita is a good lab,” says Alberto Moreira, who is bringing Bossa Grill to Northrock Retail Center at 3242 N. Rock Road.

Moreira points to Wichita as the successful home to franchises like Pizza Hut and White Castle.

“It’s a good test market for a restaurant.”

Moreira and Wichita business attorney Michael Biggs are partners in Bossa Group International with several Brazilians who are owners of TAC Comercio Alimenticio.

That company has 80 restaurants in Brazil, including the Bonaparte and Donatario concepts that are the inspiration for Bossa Grill.

“We’re taking what works in Brazil, and we’re adapting it for use . . . in American markets,” Biggs says.

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Scottrade to open second Wichita branch at NewMarket Square

WICHITA — After 15 years in business in Wichita, Scottrade is opening its second location here.

“The business has been growing,” says Ernie Landwehr, branch manager.

Scottrade is a national discount stock brokerage firm.

The first location is in 1,500 square feet in Tallgrass Centre at 21st and Rock.

The new branch will be in 1,400 square feet next to Pei Wei at NewMarket Square at 21st and Maize.

April Reed with Slawson Cos., which owns NewMarket, handled the deal.

The new branch should be open by sometime in December.

University of Phoenix to open west campus at NewMarket

april1The University of Phoenix is opening a west-side campus at NewMarket Square at 21st and Maize.

“From a student’s standpoint, they’re going to be ecstatic about coming out to NewMarket Square,” says April Reed of Slawson Cos., which owns the center.

Reed says she can envision students stopping off at NewMarket’s numerous restaurants before or after class or stopping in various stores to run errands while there.

In the past, the University of Phoenix has been in office settings, Reed says. It has an east Wichita campus at the Feist building at 3020 N. Cypress Dr. It’s now moving into retail areas like NewMarket.

“We just thought it would be a great opportunity and a great location,” says Philip Orlando, the university’s director of academic affairs in Wichita.

He says the new location will be more convenient for some current students and will be a draw for new students as well.

“We’d like to think that we’re going to see a new influx,” Orlando says.

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