Alvarez is opening Rage in the former Club Liquid space at 235 N. Mosley. He doesn’t want anyone to get the wrong idea with the bar’s name.
“I didn’t want to have a long, drawn-out name,” Alvarez says. “I just wanted one word that maybe screamed good time or party or fun, but not out of control.”
He says he’s going to “try to clean out that reputation (the bar) used to have.”
“I’m trying to draw an older crowd to downtown,” Alvarez says. “It’s going to be real clean cut.”
Unlike the Port where he went “with a real sexy theme” that includes an all-female, midriff-baring staff, Rage will be a little more tame.
“We’re not going to have … the girls in the risque clothes,” Alvarez says. “I just don’t think that Old Town is the place for that.”