Mattress Hub expands in Kansas City again

WICHITA — Wichita-based Mattress Hub is continuing its rapid expansion in the Kansas City area.

“We’re opening a store in Shawnee this weekend,” Ryan Baty says.

He and Mark Barrientos founded the company in 2008. With the new Shawnee store and one that will follow in Olathe in the first week of 2013, the chain will have 23 stores in Kansas, Oklahoma and Missouri.

The first two Kansas City-area stores were in Overland Park. Baty says he’s working on a fifth in Johnson County but doesn’t have a lease signed so he doesn’t want to say where yet.

“Kansas City’s a big mattress retail market,” Baty says. “It’s dominated by Nebraska Furniture Mart and Mattress Firm.”

Still, he’s projecting to do about a dozen stores there in the next two or three years.

“We feel like there’s room to come in and grab some market share,” Baty says. “We just feel like there’s room for a different customer experience in Kansas City.”

Baty says the company had double-digit growth in 2012, and he’s predicting big growth in 2013 as well. It won’t be outside the company’s three-state area, though.

“We have a pretty narrow focus right now on where we’re trying to maximize our growth,” Baty says. “We have some opportunities we’re going to try to capitalize on.”