Mattress Hub founders start second company, Furniture Hub, to sell furniture

WICHITA — In case opening more than 20 stores in four years isn’t enough to keep them busy, Mattress Hub founders Ryan Baty and Mark Barrientos are starting a second company.

“Basically what we’re trying to do is expand on the Hub brand,” Baty says of starting Furniture Hub.

“We’ve always been intrigued by the furniture business,” he says. “We see a lot of potential and a lot of opportunity.”

Furniture lines will include Lane, Bassett and England.

“You’re going to see brands that are very familiar,” Baty says.

He says he and Barrientos envision branding Furniture Hub in the same way they’ve marketed the Mattress Hub in Kansas, Oklahoma and Missouri.

“We’re really going to try to own the media in every market we go to,” he says of advertising penetration.

He says customer service, which now includes educating customers on mattresses, will continue to be a focus.

“We try to take it to a whole other level,” Baty says. “We see opportunity in selective markets to where we can come in and bring the same type of approach.”

They’re looking at some markets that have Mattress Hubs and some that don’t.

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Derby Mattress Hub to move to Derby Marketplace and expand

WICHITA — The Derby Mattress Hub is moving to the Derby Marketplace at North Rock Road and Tall Tree Road.

“We just think the growth of Derby is fantastic,” says Ryan Baty, who founded the Wichita company with Mark Barrientos in 2008. “There’s a lot of retail opportunities out of that new development.”

The current store, which licensee Sharon Kinney calls an outlet store, is at 105 S. Baltimore Ave.

The new store, which will open by Memorial Day, will be in 4,000 square feet in front of Target in the same center where Capitol Federal and Cox Communications are.

Kinney likely will still be involved with the new Mattress Hub, but it will now be a corporate store.

“Our goal is we really want to maximize … the mattress business in Derby,” Baty says. “If we brought the corporate store down there with the corporate concept … I think Derby would be better served.”

He says that means a “very upscale, very spacious” store.

“We also have further expansion into Kansas City that’s happening and in southwest Missouri,” Baty says.

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Mattress Hub expands in Kansas City again

WICHITA — Wichita-based Mattress Hub is continuing its rapid expansion in the Kansas City area.

“We’re opening a store in Shawnee this weekend,” Ryan Baty says.

He and Mark Barrientos founded the company in 2008. With the new Shawnee store and one that will follow in Olathe in the first week of 2013, the chain will have 23 stores in Kansas, Oklahoma and Missouri.

The first two Kansas City-area stores were in Overland Park. Baty says he’s working on a fifth in Johnson County but doesn’t have a lease signed so he doesn’t want to say where yet.

“Kansas City’s a big mattress retail market,” Baty says. “It’s dominated by Nebraska Furniture Mart and Mattress Firm.”

Still, he’s projecting to do about a dozen stores there in the next two or three years.

“We feel like there’s room to come in and grab some market share,” Baty says. “We just feel like there’s room for a different customer experience in Kansas City.”

Baty says the company had double-digit growth in 2012, and he’s predicting big growth in 2013 as well. It won’t be outside the company’s three-state area, though.

“We have a pretty narrow focus right now on where we’re trying to maximize our growth,” Baty says. “We have some opportunities we’re going to try to capitalize on.”

You don’t say

Cheap Sheep’s official comment about opening up next to Chick-Fil-A is ‘Eat More Chicken and count less Sheep at night’.”

– An e-mail from Drew Holmes, who is helping the Mattress Hub with advertising as it prepares to open a store next to the new Chick-fil-A near 21st and Maize

Mattress Hub co-founder says chain is doing well despite saturated market

WICHITA — Has the mattress boom gone bust?

That was one reader’s question after noticing that – following the glut of new mattress stores in Wichita the last couple of years – the U.S. Mattress near Kellogg and Greenwich is closed along with the Mattress Hub clearance store at Central and West.

No one with U.S. Mattress could be reached for comment, but Mattress Hub co-founder Ryan Baty says business is great.

“The mattress business is a cutthroat business, but what allows you to succeed over time is giving customers a bigger, better deal and a variety of options.”

Baty says customers begin to focus more on price and options as a market gets saturated.

He says his chain’s clearance store didn’t close, but it did move to Towne West Square to capitalize on foot traffic.

The Mattress Hub at Towne East Square is being remodeled into a speciality sleep gallery that focuses on Tempur-Pedic and Serta iComfort gel beds.

The chain became a Tempur-Pedic Elite Retailer earlier this summer, which Baty says is the top distinction the company awards.

With Wichita already saturated, Baty says he’s working on two more stores in Kansas City, where he already has three Mattress Hubs.

“Our focus really is on Kansas City right now.”

GLMV Architecture’s secret weapon: Barbie

WICHITA — Lots of businesses have mascots of sorts.

Mattress Hub has Cheap Sheep.

The Donut Whole has a giant chicken that graces its roof.

And GLMV Architecture has … Barbie?

The firm’s Facebook page has been touting Barbie’s activities around the office, complete with photos.

“Look at Barbie go! What a multi-tasker, picking laminates, making boards, AND Studying for the big test! Wow…WOW!”

“Working in a construction zone is a little more challenging than Barbie thought it would be!”

“Barbie has been busy, busy, busy studying for her exams! Ken has been so supportive by sending her flowers, coffee and energy drinks!”

So far, there have been 17 updates.

When first contacted, GLMV chairman Bill Livingston said he didn’t know much about Barbie and her Facebook activities.

“I saw one copy of it, but that’s it,” he said. “We old guys with no techie skills, we don’t understand that stuff.”

Then he did some investigating.

“This is cool,” Livingston says.

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Mattress Hub to open fifth Wichita store

WICHITA — Mattress Hub is continuing its rapid expansion, this time at home.

The Wichita-based company, which Ryan Baty and Mark Barrientos founded in 2008, is going to break ground on its fifth Wichita site this week.

It will be near the southwest corner of 21st and Maize Road, just west of where the new Chick-fil-A is locating.

“We think it’s one of the best real estate positions in the city, and we’re excited to be there,” Baty says.

“Being able to do this at home, being able to go out and still grow in our hometown, that’s what makes this really exciting for us.”

He and Barrientos each live on the west side.

The new store, which will sell Tempur-Pedic, Serta and Simmons mattresses, will have a 6,000-square-foot showroom. It will be similar to the Mattress Hub near Kellogg and Dugan.

“That’s probably it for Wichita,” Baty says.

That’s hardly it for the chain’s expansion elsewhere, though.

There are 21 Mattress Hub stores in Kansas, Oklahoma and Missouri. Baty says he and Barrientos are working on five more in the Kansas City area.

Baty says its their Wichita relationships that have enabled their expansion.

“We’ve got some great relationships,” he says.

For instance, he credits David Harris and RelianzBank for a “practically seamless” deal for the latest space.

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Mattress Hub continues rapid expansion

WICHITA — Wichita-based Mattress Hub is continuing its aggressive expansion across the region with several new stores and several more in the works.

“It’s just because we’re crazy, I guess,” says Mark Barrientos, who is partners in the business with Ryan Baty.

Friday, they opened a new 7,000-square-foot store at 611 S. Dugan, which is what Barrientos calls Mattress Mile because of all the mattress competition along there.

“We had a great grand opening response,” he says.

Then it was on to Stillwater, Okla., where a Mattress Hub opened Tuesday.

Next is the Mattress Hub Clearance Center, which will open next month at the Plaza West shopping center at Central and West. That’s where Wal-Mart is building one of its Neighborhood Markets.

Barrientos says the 4,000-square-foot clearance center makes sense because of the company’s 12-month comfort guarantee, which allows customers to return mattresses for up to a year. The store mostly will be stocked with those returns.

In early July, Mattress Hubs will open in Dodge City and Topeka, which will make 14 stores for the 3½-year-old company.

“Yeah, it’s pretty good growth,” Barrientos says.

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Bedtime Mattress Outlet to open at Harry and Rock

UPDATED — Craig Peterson acknowledges that there are already some good mattress stores in Wichita, but that’s not stopping him from opening Bedtime Mattress Outlet later this month.

“I believe that there’s a need for it here,” he says of a mattress store that sells quality mattresses at discount prices.

“I’m just the alternative to what’s out there right now.”

Competitors such as Mattress Hub are “good companies, and they are selling great beds . . . but they are on a higher-end scale.”

Mark Barrientos of Mattress Hub takes exception to that.

“We have mattresses that start at $59 and go all the way up,” he says.

Peterson is a former Rent-A-Center district manager who most recently has been operating two discount mattress stores in Oklahoma City.

He wanted “to be able to bring that back to my hometown.”

His first store is set to open by Jan. 27 at the northwest corner of Harry and Rock.

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Dollar Tree coming to Westgate Market

WICHITA — Yet another new store is coming to Westgate Market on West Kellogg.

Dollar Tree will open at 6840 W. Kellogg on April 1.

It will join Northern Tool & Equipment, which is coming to the center in February, and Mattress Hub, which also is opening there in the new year.

Dollar Tree is taking the former Petco space, which is more than 10,000 square feet.

Leisa Lowry with J.P. Weigand & Sons handled the deal for Dollar Tree.

Look for more details on this deal later today.