Body Central to open at NewMarket Square

WICHITA — Florida-based Body Central is opening a second Wichita store, this time in NewMarket Square at 21st and Maize Road.

The first Body Central, a clothing store that caters to young women, is at Towne East Square.

“Your part of the country has been very successful for us,” says Matt Swartwood, senior vice president of stores.

“We have a solid group of stores in Kansas City. We do some great business in Oklahoma.”

The chain also is in Topeka.

Swartwood describes the store as “junior fast fashion,” meaning it quickly turns whatever the latest fashions are for the junior set.

Competitors include Charlotte Russe, Forever 21 and Wet Seal.

The 4,000-square-foot store will open next to Carter’s at NewMarket Square.

April Reed of Slawson Cos. handled the deal.

If all goes well, look for the store to open in August.

“We just see this as part of filling in the market,” Swartwood says. “We’re just awfully excited to come to your city with another store.”