WICHITA — Midwest Hearing Aids owner Terry Brewster is on the move again by partnering on two new locations with ophthalmologists.
“We’re trying to really put ears and eyes together,” he says. “It’s all about co-branding.”
Brewster says years ago it used to be that optical shops also sold hearing aids because people who needed hearing aids often needed glasses, too.
“Everything comes back full circle,” he says.
Brewster is moving his Newton shop to 1715 Medical Parkway in the same area that William Beck has his ophthalmology clinic.
“We have worked very hard, but we finally got a lease,” he says. “We’ve been working on Newton forever. . . . We’re real close to moving in.”
Brewster also is moving his office at 21st and Woodlawn to the Grene Vision Group office at 1851 N. Webb Road.
“It’s where the main Grene Vision Group offices are at,” he says. “I’m going to try to co-brand with Dr. (Mark) Wellemeyer.”
Wellemeyer says that the patient demographic for both groups is similar so there are benefits for both.
Brewster expects to make that move in early July.
There are 37 Midwest Hearing Aids sites in Kansas, and Brewster says two more are in the works. Look for news on those in the coming months.