Mattress Hub founders start second company, Furniture Hub, to sell furniture

WICHITA — In case opening more than 20 stores in four years isn’t enough to keep them busy, Mattress Hub founders Ryan Baty and Mark Barrientos are starting a second company.

“Basically what we’re trying to do is expand on the Hub brand,” Baty says of starting Furniture Hub.

“We’ve always been intrigued by the furniture business,” he says. “We see a lot of potential and a lot of opportunity.”

Furniture lines will include Lane, Bassett and England.

“You’re going to see brands that are very familiar,” Baty says.

He says he and Barrientos envision branding Furniture Hub in the same way they’ve marketed the Mattress Hub in Kansas, Oklahoma and Missouri.

“We’re really going to try to own the media in every market we go to,” he says of advertising penetration.

He says customer service, which now includes educating customers on mattresses, will continue to be a focus.

“We try to take it to a whole other level,” Baty says. “We see opportunity in selective markets to where we can come in and bring the same type of approach.”

They’re looking at some markets that have Mattress Hubs and some that don’t.

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Derby Mattress Hub to move to Derby Marketplace and expand

WICHITA — The Derby Mattress Hub is moving to the Derby Marketplace at North Rock Road and Tall Tree Road.

“We just think the growth of Derby is fantastic,” says Ryan Baty, who founded the Wichita company with Mark Barrientos in 2008. “There’s a lot of retail opportunities out of that new development.”

The current store, which licensee Sharon Kinney calls an outlet store, is at 105 S. Baltimore Ave.

The new store, which will open by Memorial Day, will be in 4,000 square feet in front of Target in the same center where Capitol Federal and Cox Communications are.

Kinney likely will still be involved with the new Mattress Hub, but it will now be a corporate store.

“Our goal is we really want to maximize … the mattress business in Derby,” Baty says. “If we brought the corporate store down there with the corporate concept … I think Derby would be better served.”

He says that means a “very upscale, very spacious” store.

“We also have further expansion into Kansas City that’s happening and in southwest Missouri,” Baty says.

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Mattress Hub expands in Kansas City again

WICHITA — Wichita-based Mattress Hub is continuing its rapid expansion in the Kansas City area.

“We’re opening a store in Shawnee this weekend,” Ryan Baty says.

He and Mark Barrientos founded the company in 2008. With the new Shawnee store and one that will follow in Olathe in the first week of 2013, the chain will have 23 stores in Kansas, Oklahoma and Missouri.

The first two Kansas City-area stores were in Overland Park. Baty says he’s working on a fifth in Johnson County but doesn’t have a lease signed so he doesn’t want to say where yet.

“Kansas City’s a big mattress retail market,” Baty says. “It’s dominated by Nebraska Furniture Mart and Mattress Firm.”

Still, he’s projecting to do about a dozen stores there in the next two or three years.

“We feel like there’s room to come in and grab some market share,” Baty says. “We just feel like there’s room for a different customer experience in Kansas City.”

Baty says the company had double-digit growth in 2012, and he’s predicting big growth in 2013 as well. It won’t be outside the company’s three-state area, though.

“We have a pretty narrow focus right now on where we’re trying to maximize our growth,” Baty says. “We have some opportunities we’re going to try to capitalize on.”

Mattress Hub to open fifth Wichita store

WICHITA — Mattress Hub is continuing its rapid expansion, this time at home.

The Wichita-based company, which Ryan Baty and Mark Barrientos founded in 2008, is going to break ground on its fifth Wichita site this week.

It will be near the southwest corner of 21st and Maize Road, just west of where the new Chick-fil-A is locating.

“We think it’s one of the best real estate positions in the city, and we’re excited to be there,” Baty says.

“Being able to do this at home, being able to go out and still grow in our hometown, that’s what makes this really exciting for us.”

He and Barrientos each live on the west side.

The new store, which will sell Tempur-Pedic, Serta and Simmons mattresses, will have a 6,000-square-foot showroom. It will be similar to the Mattress Hub near Kellogg and Dugan.

“That’s probably it for Wichita,” Baty says.

That’s hardly it for the chain’s expansion elsewhere, though.

There are 21 Mattress Hub stores in Kansas, Oklahoma and Missouri. Baty says he and Barrientos are working on five more in the Kansas City area.

Baty says its their Wichita relationships that have enabled their expansion.

“We’ve got some great relationships,” he says.

For instance, he credits David Harris and RelianzBank for a “practically seamless” deal for the latest space.

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You don’t say

“We can’t quite figure it out.”

— The Mattress Hub’s Mark Barrientos, commenting on what seems to be a heyday for new mattress stores in Wichita lately

Mattress Hub continues rapid expansion

WICHITA — Wichita-based Mattress Hub is continuing its aggressive expansion across the region with several new stores and several more in the works.

“It’s just because we’re crazy, I guess,” says Mark Barrientos, who is partners in the business with Ryan Baty.

Friday, they opened a new 7,000-square-foot store at 611 S. Dugan, which is what Barrientos calls Mattress Mile because of all the mattress competition along there.

“We had a great grand opening response,” he says.

Then it was on to Stillwater, Okla., where a Mattress Hub opened Tuesday.

Next is the Mattress Hub Clearance Center, which will open next month at the Plaza West shopping center at Central and West. That’s where Wal-Mart is building one of its Neighborhood Markets.

Barrientos says the 4,000-square-foot clearance center makes sense because of the company’s 12-month comfort guarantee, which allows customers to return mattresses for up to a year. The store mostly will be stocked with those returns.

In early July, Mattress Hubs will open in Dodge City and Topeka, which will make 14 stores for the 3½-year-old company.

“Yeah, it’s pretty good growth,” Barrientos says.

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Bedtime Mattress Outlet to open at Harry and Rock

UPDATED — Craig Peterson acknowledges that there are already some good mattress stores in Wichita, but that’s not stopping him from opening Bedtime Mattress Outlet later this month.

“I believe that there’s a need for it here,” he says of a mattress store that sells quality mattresses at discount prices.

“I’m just the alternative to what’s out there right now.”

Competitors such as Mattress Hub are “good companies, and they are selling great beds . . . but they are on a higher-end scale.”

Mark Barrientos of Mattress Hub takes exception to that.

“We have mattresses that start at $59 and go all the way up,” he says.

Peterson is a former Rent-A-Center district manager who most recently has been operating two discount mattress stores in Oklahoma City.

He wanted “to be able to bring that back to my hometown.”

His first store is set to open by Jan. 27 at the northwest corner of Harry and Rock.

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Mattress Hub to open at Westgate Market

WICHITA — There’s going to be a new addition to Mattress Mile.

That’s how Mark Barrientos refers to the stretch of West Kellogg where several stores sell mattresses. Next year, that will include his and business partner Ryan Baty’s Mattress Hub.

They’re going to open in a new 7,000-square-foot building in Westgate Market.

“They’re actually building a brand-new building for us right next to the Office Depot,” Barrientos says.

He says that area is a great mix of shops — including competitors — to be a part of.

This will make the fourth Mattress Hub in Wichita, including express stores at Towne East Square and Towne West Square and the new showroom on North Rock Road in the former Ethan Allen space.

The Wichita-based company is opening its 10th store on Dec. 26 in Manhattan.

“It was a great year,” Barrientos says of the company’s growth.

He’s got even bigger expectations for 2011 with a planned seven to 10 new stores in Kansas, Oklahoma and Missouri.

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Mattress Hub to move into former Ethan Allen space

WICHITA — A prime piece of Wichita property is once again leased.

The former Ethan Allen and Drinnin’s Home Furnishings building at 416 N. Rock Road has been vacant since late 2007.

The Mattress Hub is now moving into the space with a 15,000-square-foot showroom.

The company “is getting ready to open the ultimate relaxation destination,” says Mark Barrientos, who is partners in the business with Ryan Baty.

“We feel like it’s one of the premier pieces of real estate in the whole city of Wichita,” Barrientos says. He thinks it “will give us real good visibility and easy access to our customer base.”

As Barrientos told Have You Heard? last month, the 11,000-square-foot Mattress Hub at Towne East Square will convert to a smaller express store.

Barrientos says the expanded new space on Rock will allow for more mattress models and the addition of bedroom sets, including special-order and custom-made furniture.

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Mattress Hub expands into Oklahoma; has more plans for Wichita, too

WICHITA — The six-store Mattress Hub chain is growing — again.

About this time last year, business partners Mark Barrientos and Ryan Baty expanded at Towne East Square and Towne West Square.

Now, they’re expanding into Oklahoma.

“We feel like there’s a really good need for our concept out there,” Barrientos says.

He says an approximately 6,500-square-foot store will open within a month in Enid.

A second store will follow the next month, though Barrientos isn’t saying where in Oklahoma yet.

There are some changes coming in Wichita, too.

The Mattress Hubs at the malls will convert to express stores, which means they’ll be smaller and will focus on the most popular lines.

“We’re going to scale those down to about this model we’re creating now for the smaller markets,” Barrientos says.

That means extensive remodeling at the Towne East store, which currently is 11,000 square feet. The smaller Towne West store will undergo only cosmetic changes.

There are two new Mattress Hubs coming to Wichita as well, and they’ll be much bigger superstores.

Barrientos can’t share all the specifics just yet. For now, he says only that “something really big” is coming to the east side.

He’s even more excited about plans for the west side.

“We have a really, really big deal in the making.”

Look for more details late this week.