WICHITA — It’s been not quite a year since the first residents began moving into the Lux, Michael Ramsey and Robert Eyster’s 7-story mixed-use building at First and Market.
They’re having success filling the units, but Ramsey came up with an idea to better promote them.
“He came up with the idea of doing a little contest,” says Jeremy Luginbill, whose Lifeboat Creative agency has been marketing the building.
There are three types of Lux residential units: the Essential, which is a small, streamlined unit, and units with either one or two bedrooms.
Ramsey assigned each unit a particular store, and Lifeboat employees were tasked with designing the units with items from those stores.
“It was kind of a fun little thing to do,” Luginbill says.