UPDATED — Computer programmer David Keeton discovered a love of wine three years ago and now wants to combine it with his longtime passion for technology.
Keeton is one of the founders of Callcap, a 10-year-old Wichita company that helps businesses track and analyze customer calls.
Now, he’s opening Extremo Vino, a liquor store at the Collective, which is J.V. Johnston’s development at 21st Street and K-96.
“Basically, it was born out of my own frustration,” Keeton says.
He’s developed software to help customers keep track of wines they’ve enjoyed and then offer recommendations based on those.
“I never could remember what wines I liked and what wines I didn’t like.”
With his system, customers can track the wines they like with his software on their home computers or use the system in the store with a key chain bar code tag.
Keeton also plans iPhone and iPad apps.
Based on what customers enter, he says, “Then we can make some suggestions about what else (they) might like in the store.”