“It’s been amazing for us, especially in (this) economy,” says Julie Craft, who owns the mommy-baby boutique.
She’s been at 917 W. Douglas and will double her space later this week when she moves to 722 W. Douglas.
“It will have just a little more retail space, but what we’re really excited about is it will have a lot more space for the events we do,” Craft says.
She has a lot of what she calls mommy meet-ups, cloth diaper swaps, educational classes and art sessions.
Craft says she’s been surprised how much cloth diapers are a part of her business.
“That’s really been a big thing for us,” she says. “Everybody’s going green these days.”
In addition to selling baby carriers and items to support breastfeeding, Craft says she also sells a lot of locally made gifts and clothing.
She says she made the important decision early on not to consign those items but to pay local people for their work.
“We’re invested in them, and they’re invested in us.”