WICHITA — A new Sara Lee Bakery Outlet is opening on the west side, and the one at 2536 S. Southeast Dr. is closing.
“We’re basically moving that store over to the new site,” says retail sales manager Ray Christ.
The store will open in about a month at Mike Hampton’s Lexington Square at the southwest corner of Maple and Maize.
The outlet, which is owned by Mexico-based Bimbo Bakeries, sells baked goods such as bread and cakes. It carries a number of brands, such as Sara Lee, Rainbo and Oroweat.
“We’re naming it Sara Lee because that’s a recognized brand here in Wichita,” Christ says.
The company operates as Bimbo in Topeka, which is where the Wichita products are made.
Christ says if he says Bimbo here, Wichitans “look at you cross eyed. What’s Bimbo?”
“It hasn’t really spread down here to Wichita yet.”
Until about a year ago, Bimbo had a Rainbo Bakery next to the Sara Lee Bakery Outlet on Southeast Drive.
“We closed the bakery just because it was old, rundown and not worth investing the capital to put new equipment in there,” Christ says.
The company then put the property up for sale, and it sold more quickly than expected.
Christ says the Sara Lee on Southeast Drive has to close Sept. 22.
“We’re trying to keep everything progressing as rapidly as possible so there’s not any lost time, if any.”
Don Piros of Landmark Commercial Real Estate handled the deal.
There’s a second Sara Lee in the Indian Hills Shopping Center at 13th and Meridian.
Christ says an east-side outlet is possible in the future as well.
He says he’s always joked about having beer, beef and beauty at the center.
“And now we’re going to be able to say bread,” Hampton says. “I thought it was kind of funny.”