“The dynamics of having the tux business as part of the dry cleaners and the alterations is a perfect fit,” Arif says.
“The dry cleaning business has had its ups and downs,” says JD Deines, who is with both Topeka companies.
Pairing with the tuxedo business can help the bottom line, he says.
Deines says he used to think the businesses are related like distant cousins.
“They’re actually more brothers and sisters,” he says. “It’s just worked really well.”
Deines says it’s important to measure a tuxedo correctly.
“That’s where … we found that this makes a lot of sense.”
Also, he says once a tuxedo has been rented, it has to go to a dry cleaners to be cleaned.
“It’s a good combination.”
Deines says the companies decided to share their story with other dry cleaners to expand the concept.
“So our first market that we chose is actually Wichita.”
Arif and Miller will renovate their stores at 1210 S. Rock Road and 10555 W. 21st St. to include a Golden Tuxedo at each shop.