UPDATED — The Chick-fil-A opening at Central and Rock may be huge news here today, but the new Freddy’s Frozen Custard & Steakburgers in Littleton, Colo., has unintentionally pulled off the best opening-week publicity stunt.
Former Illinois Gov. Rod Blagojevich ate his final meal there before heading for a 14-year prison stay following corruption convictions. Federal Correctional Institution Englewood is a couple of miles from Freddy’s.
“I’m not sure if he had a Chicago dog,” says Freddy’s partner Scott Redler. “That’s the big question.”
Actually, Blagojevich had the patty melt.
There was something of an impromptu press conference with Blagojevich as reporters gathered around him as he dined. Redler says helicopters circled overhead.
It’s not clear if media ate, too.
A number of national media outlets reported where Blagojevich ate or shot pictures of him at the restaurant.
“I hope he has the logo on his Freddy’s cup facing out,” Redler says.
Even Redler is a bit surprised that of all the restaurants where Blagojevich could eat his final meal on the outside, he chose Freddy’s, though he thinks it’s a great testimonial.
It might lead to a new strategy for the Wichita-based chain.
“We think prisons are really our new target market,” Redler says, joking. “Have a last meal at Freddy’s.”