Numbersandletters.com also submitted a video to tout its reflective house numbers.
Joni Barthelman’s family started the company, which her son, Eli, now owns.
“Lo and behold, people started writing, ‘Where have you been? … We’ve been looking for you,’” Joni Barthelman says of the product’s immediate popularity.
She says the numbers are larger and more attractive than most on the market. They’re reflective “so emergency services can see you at 3 o’clock in the morning.”
Barthelman says she’s not concerned about winning the Walmart competition.
“What we’re looking for most is the exposure,” she says. “Obviously, we think the exposure will be huge.”
To see the company’s video, click here.