The 3-year-old Oyster.com is a site that reviews hotels and is known for providing pictures that hotels have on their brochures and comparing them to actual pictures of the hotels, which aren’t always the same.
Oyster.com approached Duct Tape & Glitter with what McClure calls “this huge amount of data” about the company that it wanted to put on its website.
“We just helped explain what they do in a better, informative way,” McClure says. “We outlined what they do and where they’ve been.”
The key, he says, is Duct Tape & Glitter did it in a “fun, unique, very quirky” way.
For instance, the website reviewed 250,000 hotel rooms by August 2010, which is shown with a graphic of a trendy twin bed and one beside table and lamp. By February 2012, the website had reviewed 825,000 rooms, which is shown with a graphic of a full-size bed and two bedside tables and lamps.
There are fun stats, too, such as “Calls received asking for actual oysters on the half shell,” which was three and shown with a graphic of three oysters on the half shell.
McClure thinks the creativity is “probably what has opened the doors for a lot of this other national work coming in.”