Duct Tape & Glitter helps Oyster.com tell its attention-getting story

UPDATED — A website that’s recently been called one of the top travel sites has had some help from Wichita’s Duct Tape & Glitter, the design division of Justin McClure Creative.

Travel expert Peter Greenberg recently named New York-based Oyster.com one of the top five sites that travelers need to know.

The 3-year-old Oyster.com is a site that reviews hotels and is known for providing pictures that hotels have on their brochures and comparing them to actual pictures of the hotels, which aren’t always the same.

Oyster.com approached Duct Tape & Glitter with what McClure calls “this huge amount of data” about the company that it wanted to put on its website.

“We just helped explain what they do in a better, informative way,” McClure says. “We outlined what they do and where they’ve been.”

The key, he says, is Duct Tape & Glitter did it in a “fun, unique, very quirky” way.

For instance, the website reviewed 250,000 hotel rooms by August 2010, which is shown with a graphic of a trendy twin bed and one beside table and lamp. By February 2012, the website had reviewed 825,000 rooms, which is shown with a graphic of a full-size bed and two bedside tables and lamps.

There are fun stats, too, such as “Calls received asking for actual oysters on the half shell,” which was three and shown with a graphic of three oysters on the half shell.

McClure thinks the creativity is “probably what has opened the doors for a lot of this other national work coming in.”

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Duct Tape & Glitter design studio opens

WICHITA — All that glitters is not gold. Sometimes it’s duct tape.

Broadcast designer Justin McClure, who owns JustinMcClure.tv, has created Duct Tape & Glitter, a new graphic design and illustration studio.

The name is a “fun play on us being able to be reliable and multipurpose but pretty also,” says Dominic Flask, one of three people who will be running the studio.

McClure owns the studio, which is located at his Delano office at 575 W. Douglas, but Flask says he, Luke Bott and Roger Strunk will operate Duct Tape & Glitter.

“We’re our own thing, but because Justin has clients that want more than motion and graphic work, we’re also able to offer that for him,” Flask says.

Duct Tape & Glitter will have its own clients as well.

Flask says the studio will offer branding, illustration, print, interactive, packaging and mobile design.

“We can handle about anything,” he says. “We like to bring a collaborative approach.”

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