Natural Grocers By Vitamin Cottage will be a full-scale grocery store with a deli

UPDATED — The new Natural Grocers By Vitamin Cottage that’s coming to the former Borders Books space at 1715 N. Rock Road will be a complete grocery store in addition to a vitamin shop.

“A great many of our customers do just that — they only shop for groceries at our stores,” says co-president Kemper Isely.

“We offer our products at everyday affordable pricing.”

The Denver-area family business started in 1955. When it opens here Dec. 13, the Wichita store will be the company’s 51st.

The chain used to be called Vitamin Cottage.

“Since we sell more groceries, we changed our name,” Isely says.

He says the company sells only 100 percent organically grown produce and fresh and frozen meat that is hormone and antibiotic free. Also, he says, there’s a line of frozen natural foods in addition to 100 percent organic produce and bulk items.

“We do it a little bit differently,” Isely says of the bulk items.

They’re prepackage to avoid contamination, he says.

“We also refrigerate all our nuts and seeds and flours that can go rancid.”

The store will be 24,000 square feet. About 1,500 of that will be for a seminar room, which Isely says nonprofits can use for free.

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