Second Odd Balls Yarn Shop to open at Chisholm Trail Shopping Center and Outlet Mall; more to come

WICHITA — A year after opening her first store, Tracie Anderson is taking the next step in her plan to grow her Odd Balls Yarn Shop by opening a second store at Chisholm Trail Shopping Center and Outlet Mall in Newton.

Anderson opened her first Odd Balls in March in 4,000 square feet at Brittany Center at 21st and Woodlawn to sell high-end knitting and crochet supplies, luxury fibers, weaving looms, spinning wheels and needlepoint supplies, among other things. She also offers about 80 related classes at any given time.

This March, Anderson is opening in 3,000 square feet at Chisholm Trail next to Charlotte’s Bargain Fabric & Stitchery.

She says she did market research first.

“The traffic out there’s phenomenal.”

Anderson already is thinking of a third Wichita-area Odd Balls for next March.

“That’s pretty aggressive, but that’s our goal.”

Her bigger goal is to franchise her business and help others with their dreams of having similar shops.

She’s working with the Kansas Small Business Development Center at Wichita State University.

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Chisholm Trail Shopping Center and Outlet Mall 100 percent leased with Goody’s addition

WICHITA — Chisholm Trail Shopping Center and Outlet Mall in Newton has another new tenant, and this is a significant one for a couple of reasons.

“This one’s an exciting one for us,” says marketing director Debra Mitchell. “This makes us 100 percent full.”

Goody’s family apparel store is opening in 9,000 square feet on the north end of the center where Ultimate Martial Arts has been.

The studio was one of the first tenants Mitchell’s husband, Brent, and brother-in-law Brian signed when they bought the center in 2006.

The occupancy rate was 35 percent then.

“We gave them a space that was a little bit bigger than they probably needed,” Debra Mitchell says of Ultimate Martial Arts, which is moving to another space at the center.

Goody’s is one of 787 stores that Houston-based Stage Stores Inc. owns in 39 states.

It operates under five names: Goody’s, Bealls, Stage, Peebles and Palais Royal.

Stage Stores marketing manager Kim Bell says the company looks at demographics and growth potential of an area before deciding on opening a store.

“We also look at the growth potential for the company as well as the community.”

This Goody’s, which will sells shoes and accessories in addition to men’s, women’s and children’s apparel, will be one of the company’s smaller stores. Bell can’t say if it will expand in the future.

“As far as growth is concerned, it’s not something you can absolutely predict,” she says.

Look for the store to open next spring.