Wichita’s Whole Foods Market may not have to be called Bread & Circus

breadncircusWICHITA — According to a poll so informal it probably shouldn’t be called a poll, it looks like the Bread & Circus name that Wichita’s new Whole Foods Market will go by here isn’t exactly being embraced.

Or, to be blunt, no one seems to like it – or actually call the store by that name.

There’s a glimmer of hope, though, for those who prefer the Whole Foods name.

The reason the Austin-based chain chose Bread & Circus, which was the name of some stores the company bought in 1992, is Wichita’s local Whole Foods Association already had the name here.

GreenAcres Market owner Barb Hoffmann purchased the Whole Foods Association stores in January, and it appears she’s now considering letting the larger Whole Foods chain have the name.

“I’m not able to say anything right now,” Hoffmann says.

She says she’ll likely be able to talk in a couple of weeks.

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Whole Foods Market to open in Wichita at the new Waterfront Plaza

UPDATED — A new phase of the Waterfront development will be the home of Whole Foods Market when it arrives in Wichita next year.

“It’s very big for us,” said Stephen Clark II, who is managing the project, of landing the organic and natural food chain.

“It could be beneficial for the whole market,” Clark said. He said retailers such as Whole Foods Market and the new Cabela’s that entered the market earlier this year attract other big names.

“The more of that you can get, the more interest there is from others.”

Clark’s father, Steve Clark, and fellow Waterfront developer Johnny Stevens are building a new 70,000-square-foot retail center called Waterfront Plaza on the northwest corner of 13th and Webb Road, which Stephen Clark says is part of the larger Waterfront development on the northeast corner.

Whole Foods will anchor the development with a 30,000-square-foot store that Clark said will open in November 2013.

“We just feel that it’s really going to pair well with the community,” said Ben Friedland, executive marketing coordinator of the Rocky Mountain region for Whole Foods Market.

“One of the things that we’re most excited about is we’re a very decentralized organization, which allows us to build stores that are very specific to the communities in which they live,” he said. He said the chain partners with local producers who meet Whole Foods Market standards to sell their items so the store is “going to be endemic to the community, and it’s going to take on its local flair and its local flavor.”

“We’re just really excited about the abundance of local products available.”

Friedland said the Austin-based chain, which has 325 stores in the United States, Canada and the United Kingdom, has been looking at Wichita for a couple of years.

“It’s another feather in the cap of Wichita for bringing the big names that wouldn’t touch us two to five years ago,” said Don Piros of Landmark Commercial Real Estate. “It’s the domino effect. You bring one or two here, and the rest think, geez, maybe we should be here.”

Piros is handling leasing at the remaining 40,000 square feet at Waterfront Plaza in addition to retail and office leasing within the larger Waterfront area east of Webb Road. That includes a new 4.3 acre area under development north of Chester’s Chophouse & Wine Bar where two new office buildings are slated to be under construction soon.

Piros said he’s close on a few potential Waterfront Plaza tenants. Clark said landing Whole Foods helps.

“People want to be next to Whole Foods, and we expect a lot more activity out there.”

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