Mattress Hub to open fifth Wichita store

WICHITA — Mattress Hub is continuing its rapid expansion, this time at home.

The Wichita-based company, which Ryan Baty and Mark Barrientos founded in 2008, is going to break ground on its fifth Wichita site this week.

It will be near the southwest corner of 21st and Maize Road, just west of where the new Chick-fil-A is locating.

“We think it’s one of the best real estate positions in the city, and we’re excited to be there,” Baty says.

“Being able to do this at home, being able to go out and still grow in our hometown, that’s what makes this really exciting for us.”

He and Barrientos each live on the west side.

The new store, which will sell Tempur-Pedic, Serta and Simmons mattresses, will have a 6,000-square-foot showroom. It will be similar to the Mattress Hub near Kellogg and Dugan.

“That’s probably it for Wichita,” Baty says.

That’s hardly it for the chain’s expansion elsewhere, though.

There are 21 Mattress Hub stores in Kansas, Oklahoma and Missouri. Baty says he and Barrientos are working on five more in the Kansas City area.

Baty says its their Wichita relationships that have enabled their expansion.

“We’ve got some great relationships,” he says.

For instance, he credits David Harris and RelianzBank for a “practically seamless” deal for the latest space.

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Alter Ego Fashions to open at NewMarket Square by June

WICHITA — The White Dress isn’t the only new shop for women opening at NewMarket Square.

Heidi Pullman and her sister Laura Carpenter will open Alter Ego Fashions by June.

The store will be next to Justice Just For Girls and near Bed Bath & Beyond.

“It’s just kind of a women’s shopping area,” Pullman says.

Carpenter recently moved from South Dakota, where she’s worked in a boutique the last three years.

“She kind of learned the ropes there,” Pullman says.

The two have since been doing in-home fashion shows with various product lines.

“People really like the product,” Pullman says.

Alter Ego will sell women’s apparel, shoes, jewelry and accessories.

“Really, just to get more exposure, we thought a location would be better,” Pullman says.

She says NewMarket Square at 21st and Maize was easily her choice.

“It’s just kind of the place to shop on the west side.”

April Reed of Slawson Cos. handled the deal for the almost 2,000-square-foot space.

Pullman’s husband, Dustin, owns two Beds For Less and has been offering retail advice.

“He’s just kind of guiding us on how to start a business,” Heidi Pullman says.

She’s already thinking of future stores.

“We’d like to expand,” Pullman says. “So we’re going to start here . . . and then grow.”