Fidelity Bank expands at NewMarket Square

UPDATED — Fidelity Bank already has two branches at NewMarket Square at 21st and Maize Road, but it’s expanding.

“That is one of the fastest-growing areas in the city,” says Al Sanchez, Fidelity’s senior vice president and director of marketing. “We are happy with the business results that we had out there.”

Fidelity has a branch in Walmart. It also has one in the strip center it owns in front of Walmart.

“It’s really more of a drive-up facility,” Sanchez says of the strip center location.

“We’re going to turn that into a full-service banking facility.”

Currently, that site is less than 1,000 square feet.

“When we’re done, we’ll be over 5,000 square feet out there,” Sanchez says.

There will be consumer and mortgage loan officers, a full retail staff of tellers and new account specialists and, for the first time in that area, safe deposit boxes.

The building has been mostly vacant for a while.

“There were a couple of businesses that decided to go elsewhere,” Sanchez says.

He says the bank is taking the entire center.

“It’s going to be much larger.”

WDM Architects is the architect, and Conco Construction is the contractor.

Look for the expanded branch to open this fall.