Kovacic was at a convention a couple of months ago when she ran into the editor of Bake, which she describes as the go-to trade magazine for the baking industry.
She told him about a new system she implemented a year ago where customers use iPads to look at more than 2,000 pictures of cakes and cookies available at her store.
“Everybody wants to see something instantly,” Kovacic says. “It’s not just a visual gallery.”
Sales people can place orders on it, and cake and cookie decorators then use Kindles as guides while decorating.
“This is a digital thing that is secure at my location,” Kovacic says.
“It’s kind of the next step … trying to grow,” she says. “Customers love it.”