“We’ve got to reinvest in our business if we’re going to keep people coming in here,” says operating partner Chris Arnold.
The 21-year-old River City Brewing created Loft 150 during a remodeling in 2001 to give it “a little more bar feel … to get that late night crowd to come in here,” Arnold says.
He says there was more of a dimly lit lounge feel with leather couches than the rustic look of River City.
“It worked great for a lot of years,” Arnold says. “That trend is just kind of over.”
While downstairs business “is really, really great right now,” he says upstairs “got stagnant, just slowed down a little bit.”
He has bids out to remodel the upstairs and create a feel more similar to the downstairs with hardwood floors, exposed beams, a lighter look and new garage doors onto its balcony.