Category Archives: NewMarket Square

Rylee & Reece Kids Boutique and Party Place moving to Maple and Ridge Road

WICHITA — Rylee & Reece Kids Boutique and Party Place is moving – again.

When Tiffany Garner and her mother, Lynette, bought the children’s shop in early 2011, they moved it from Comotara Center on the east side to NewMarket Square at 21st and Maize Road.

Now, they’re moving to the center at the northeast corner of Maple and Ridge Road.

“We have found a bigger space,” Tiffany Garner says. “We’re able to lower our overhead. It’s just going to give us a bigger opportunity for the store.”

They now have about 2,000 square feet. The new space will have an additional 400 square feet.

“The party room is a little bit more separate,” Garner says.

About 60 percent of their business is through the party room. There will be additional themes for parties at the new space.

Garner says the party-room business has doubled from what it was on the east side.

She says the “west side loves us.”

“We’ve got a huge response from the west side.”

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Marshalls may be narrowing its list of possible east-side sites for second store

WICHITA — It was late 2011 when Have You Heard? broke the news that Marshalls most likely would be coming to Wichita.

Since then, the Massachusetts-based discount retailer opened a Marshalls in the former Borders Books space at NewMarket Square at 21st and Maize Road.

A deal to open in Regency Lakes at 21st and Greenwich didn’t work out, but local T.J. Maxx employees are telling customers that Marshalls is still looking on the east side and has narrowed its decision to two or three sites.

Parent company TJX Cos. owns Marshalls and T.J. Maxx, which is in Eastgate Plaza at Kellogg and Rock and in the Westgate Market shopping center at Kellogg and Dugan.

It looked like TJX at one point also considered opening its HomeGoods concept in Wichita, but that no longer seems like an imminent possibility. At least not as much as an east-side Marshalls.

No one at TJX is sharing details on possible Marshalls sites yet, but we’ll keep you posted.

Slawson Cos. prepares to build next phase of NewMarket Square at 21st and Maize

UPDATED — Slawson Cos. is preparing to build a new addition to NewMarket Square at 21st and Maize Road.

“Obviously, we’ve had a lot of success out there, and the businesses that have located out there have done well,” says Slawson broker Jerry Jones.

The new 12-acre area will be just north of the Super Target along Maize Road. The northernmost part of the development is across the street from where a new Sam’s Club will be built.

“That has kind of changed the landscape a little bit,” Jones says of Sam’s.

Zoning for this phase of NewMarket Square is approved for 160,000 square feet, though Jones says there’s not room for that much construction. Nor will there be room for any big box or junior anchors. What there will be is a series of two-story buildings with retail on the first floors and offices on the second floors.

“We’re introducing something new to the market,” Jones says. “We think this is the right time and right place for it.”

The offices will have entrances in the rear of the buildings. Slawson broker April Reed says that way businesses can have the exposure of NewMarket Square, but employees won’t have to compete with shoppers for parking spaces.

Reed says there are a lot of amenities, including shopping and dining, that would make it attractive for companies to locate their offices at NewMarket Square. She says it’s ideal to “maximize your lunch hour.”

Jones says that part of NewMarket will trend more to upscale retailers, which he thinks is a niche that’s not currently being filled in that area.

Before 2013 is over, Jones says, “There will be some construction out there for sure. If nothing else, utilities.”

More likely, though, he says there will be at least one building built. With the first retail building, Jones says he wants to also build a freestanding, full-service restaurant near the front of the development. Jones and Reed are looking for a multiunit operation that doesn’t conflict with restaurants already at NewMarket.

“That narrows it down quite a bit,” Jones says. “We’re going to be quite selective.”

There’s only one other area left to develop in NewMarket. That’s just west of T.G.I. Friday’s, where there’s room for about 35,000 square feet.

Jones says ideally they’d like to develop both areas at the same time, but it will be “wherever the tenants come first.”

 

 

 

 

Towne West Square Lane Bryant to close

WICHITA — Almost 20 years after opening in Towne West Square, Lane Bryant is closing.

The store’s last day in business is Feb. 23.

The national chain, which specializes in plus-size women’s clothing, has had plans to close the Towne West store since a Lane Bryant opened in NewMarket Square in 2011.

Missy Meyer, manager of the NewMarket store, says there are no plans to close or move the Towne East Square Lane Bryant.

Starbucks to expand at NewMarket Square

WICHITA — Starbucks is expanding its space at NewMarket Square at 21st and Maize Road.

No one with the company is sharing details, but April Reed of Slawson Cos. confirms it’s happening.

Starbucks, which has been at NewMarket since 2003, currently has 1,500 square feet. It’s expanding into the 1,475-square-foot space Cartridge World left last summer.

Slawson has done exterior work to get the new space ready for Starbucks.

“One of their concerns was that each of those storefronts had its own distinct look,” Reed says. “They wanted to make it look like it was one cohesive space.”

The coffee chain is now in the design and permitting phase.

“They’re shooting to open in May,” Reed says.

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Adalee’s Paper Boutique to open at NewMarket Square in October

WICHITA — Brooke Carpenter has decided to return to the workforce, and that means Wichitans soon will have a new source for stationery and cards.

“It became clear to me that there was a gap in the market, that there wasn’t a place here to get fine stationery and paper products,” Carpenter says.

So she’s opening Adalee’s Paper Boutique in 1,400 square feet at NewMarket Square.

“We do so much online these days,” Carpenter says. “To get that special piece of paper, to get that special invitation in the mail, is becoming increasingly special.”

She and her husband, David, moved to Wichita from Washington, D.C., a couple of years ago when he took a job with Spirit AeroSystems.

Carpenter had been an event planner in Washington and enjoyed what she calls the “wedding process.” She also helped friends and clients with stationery on the side.

Since she’s been in Wichita, Carpenter has been staying home with her 3-year-old, Chloe, who has a rare genetic disorder.

“I decided it was time to get back to work,” Carpenter says. She still wants to be available for her daughter, which “was part of the reason that starting my business made more sense.”

Carpenter is naming the store for her husband’s late grandmother, whose wedding ring she wears.

“She was a really neat old lady,” Carpenter says. “Just a classic lady but really modern and trendy.”

That’s how she envisions her store, too.

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In the Sauce Brands looking to franchise Avivo Brick Oven Pizzeria

WICHITA — When Tony Suellentrop announced the opening of Avivo Brick Oven Pizzeria in NewMarket Square in 2005, he told Have You Heard? he expected to franchise the business. Now, it looks like that’s about to finally happen.

“This is probably longer than we thought,” says Suellentrop, who is director of brand management for Wichita-based In the Sauce Brands. That’s the franchisor for Gambino’s Pizza, Hero Deli and Huey’s Smokehouse BBQ.

There are 50 Gambino’s restaurants in five states, two Hero Delis and three Huey’s Smokehouses.

Those brands “took away some of our time, but now we’ve turned our focus back to Avivo, and we’re going to pursue this concept,” Suellentrop says.

“We think at this time that we are … ready to explore franchising because we think the return on investment is a good opportunity,” he says of Avivo.

He says business at the Avivo in NewMarket Square is “actually getting better each year.”

Suellentrop says he believes there’s investment money out there and that people are waiting for the right opportunities. He says his group is talking with several potential franchise groups in several areas.

So how close is a deal?

“That’s always the magic question,” Suellentrop says.

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Discount retailer Marshalls to open in former Borders space at NewMarket Square

UPDATED — In December, Have You Heard? reported that with any luck, by the 2012 holiday season shoppers in east and west Wichita would have two new Marshalls stores to shop at.

That’s going to happen – at least for west-siders.

The Massachusetts-based chain, part of the TJX Cos., has a building permit for $580,000 to remodel the former Borders space at NewMarket Square at 21st and Maize Road.

“I can confirm we do have a lease with Marshalls,” says Jerry Jones, vice president of commercial development for Slawson Cos., the NewMarket developer.

The approximately 23,000-square-foot building was built in 2001. Borders left the space in September.

Jones referred questions about the opening to a Marshalls representative, who wouldn’t confirm that the store will be coming to Wichita.

“When opening new stores, we tend to announce our plans when we believe it is the right time to do so competitively,” wrote spokeswoman Doreen Thompson in an e-mail. “Generally speaking, it is our practice not to announce store openings until close to an intended opening date.”

It looks like that will be in time for the holidays – or before.

“I like that it brings a large apparel component to the center,” Jones says. “It’ll really complement everything else we have out there real well.”

Slawson Real Estate handled the lease for the landlord.

Marshalls also has looked at opening on the east side, but that deal doesn’t seem to be as far along.

TJX owns Marshalls and sister store T.J. Maxx, which is in Eastgate Plaza at Kellogg and Rock and at Westgate Market at Kellogg and Dugan.

Marshalls, which is similar to T.J. Maxx, is known for carrying designer clothing and homeware at discount prices — “never pay full price for fabulous” is the current tagline — though shoppers often have to wade through merchandise to find those deals.

Look for more details later today on Marshalls’ entry into the Wichita market.

Body Central to open at NewMarket Square

WICHITA — Florida-based Body Central is opening a second Wichita store, this time in NewMarket Square at 21st and Maize Road.

The first Body Central, a clothing store that caters to young women, is at Towne East Square.

“Your part of the country has been very successful for us,” says Matt Swartwood, senior vice president of stores.

“We have a solid group of stores in Kansas City. We do some great business in Oklahoma.”

The chain also is in Topeka.

Swartwood describes the store as “junior fast fashion,” meaning it quickly turns whatever the latest fashions are for the junior set.

Competitors include Charlotte Russe, Forever 21 and Wet Seal.

The 4,000-square-foot store will open next to Carter’s at NewMarket Square.

April Reed of Slawson Cos. handled the deal.

If all goes well, look for the store to open in August.

“We just see this as part of filling in the market,” Swartwood says. “We’re just awfully excited to come to your city with another store.”

Hallmark expands at NewMarketSquare

WICHITA — Hallmark is expanding its presence at NewMarket Square.

In August, the chain will go from about 3,000 square feet to about 4,800 square feet.

“We’re very excited we’re going to be able to expand and grow this location,” says Cliff Sallee, a Hallmark district manager.

“We’re going to be able to get more product lines (and) more cards in the store.”

Sallee says the remodeling that will accompany the expansion will create Hallmark’s first advanced design in Wichita. It will feature maple trim, new fixtures and updated carpeting.

“It’s our very polished … store concept that we do,” he says.

Hallmark is taking the space Personally Yours will be vacating when it expands and moves across the parking lot this summer.

April Reed of Slawson Cos. handled both deals.

Sallee expects the expansion to take less than a month. The store may have to close for about a week during that time, but then it’s back to business.

“This has been a great market up here.”