UPDATED — RSA Marketing Services is moving to a new downtown home, and CEO Bruce Rowley says there’s something special about it.
“Unbelievably, it is actually the very first development to face the arena – to directly face the front of the arena,” he says of Intrust Bank Arena. It’s “the very first building that you encounter when you pull into the Commerce arts district.”
The 7,000-square-foot space is at the southeast corner of Waterman and Commerce.
“We want to be a part of pushing that growth down here and that development down here as it continues to unfold,” Rowley says. “I love that we could do our part to help spur that along.”
Don’t believe that it’s the first new development facing the arena?
“Go drive it,” Rowley says.
Big Rick’s, a barbecue sauce manufacturer, is in the building now and will remain in 2,000 square feet.
RSA will take more than 4,000 square feet.
“And then we’re carving out 900 square feet on the northwest corner of the building,” Rowley says.
“We really felt like that is such a great, high-visible corner,” he says of that 900 square feet. “The best use is really not to put our conference room there or something.”
A retail outlet or some kind of food establishment “will contribute to the vibrancy of that area,” Rowley says.
Currently, RSA is in 3,000 square feet at 145 N. Hydraulic, which is part of the former Big Dog Motorcycles campus. The 4-year-old agency has been there for three years and has owned the building for two years.
“The main constraint there … remains parking,” Rowley says.
There are 16 to 20 spaces “depending on how well everyone parks.”
“We typically run out of room.”
RSA will keep its current space as a photography and video studio.
At the new building, RSA will do a joint venture with current owner Trans Pacific Properties, which is affiliated with Trans Pacific Oil, and will completely renovate the space.
“It is literally a brick-and-concrete box at the moment,” Rowley says. “It’s a blank canvas.”
The building has only one door and no windows.
“We’re going to change substantially the exterior view of it,” Rowley says.
RSA currently has 24 employees and likely will have 27 by the time the agency moves late this year.
“It’s a significant increase in the amount of people down there and the ability of retail and all kinds of other businesses to grow down there,” Rowley says. “We’re certainly not the driver of that, but we want to be a driver.”
RSA’s new building originally was a patio furniture warehouse.
“We’ve been working for three years now in this former taxi garage and biker barn, which are two things that this building has been in the past, and we really thought that defined a lot of who we are,” he says. “We’ve tried to be a very efficient, open, collaborative kind of environment.”
Rowley says the idea has been to not have “ostentatious, over-the-top trappings.”
“We kind of still feel like we’re maintaining the culture that we have while expanding and growing as we do it.”