UPDATED — Commercial Insurance Group’s new Florida office isn’t the only one that’s going to be known as Chapple Insurance Group.
The Wichita office has changed its name, too.
“There was a group out in California that had trademarked CIG,” says senior vice president Brent Wasson.
“With the presence of social media … I think they caught wind that we were using that same thing,” he says. “They sent us a cease-and-desist order.”
There were other companies nationally that had been using that name as well.
“So we weren’t alone in that deal,” Wasson says.
Picking a new name wasn’t easy, he says.
“We put names in a hat.”
Each one already seemed to be taken, though. Wasson says Chock Chapple, who owns the 10-year-old company, was reluctant to name the business for himself.