Category Archives: Advertising

Associated Integrated Marketing CEO Bill Fialka is out as agency eliminates position

WICHITA — Most people probably didn’t notice when Bill Fialka took over as CEO at Associated Integrated Marketing – and that’s how he liked it – but now he’s gone.

“The position was eliminated,” says Shawn Steward, vice president of client service and public relations.

He won’t say if Fialka was fired.

“I’ll let people draw their own conclusions on that.”

Fialka didn’t immediately return a call for comment.

Steward says the agency is restructuring. He and three other vice presidents will manage the company. They include Dave Stewart, vice president and executive creative director, Luke Gutschenritter, vice president and group account director, and Kim Weprin, vice president  of finance and human resources.

“This is not a financial decision,” Steward says. “This was a proactive decision to better allow us to operate more efficiently.”

He says, “We essentially saw a lot of duplication of effort at the management level. We felt that by eliminating the CEO level of the agency … we’re just getting the management closer to the client level and just streamlining across the board.”

Steward says the agency’s board of directors made the decision.

Fialka has been CEO since January 2010. He followed much more high-profile CEOs, including Mike Snyder and Bruce Rowley most recently. Fialka, though, deliberately avoided media and other attention.

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American Advertising Federation of Wichita skips ADDYs, district awards them

WICHITA — This time of year traditionally has been when the Wichita advertising community gathers for its annual awards to honor some of the best work of the previous year.

This year, though, there’s no dinner, cocktail hour or gathering of any sort, and there almost weren’t any awards.

“It was a scare for the local club, and as a district we were happy to help out,” says Ryan Brown, ADDY awards chairman for District 9 of the American Advertising Federation.

“For some reason, it just slipped,” Brown says of the Wichita chapter doing the awards. “I’m not sure what the correct word would be. It wasn’t a high priority, I guess.”

The awards were mailed to winners this week.

“We as a district decided to have the (competition), so we went ahead and did it,” Brown says.

Wichita chapter president Ryan Schafer, who works for Koch Creative Group, says it was his fault the awards weren’t handled locally and that there’s no program this year.

“We passed off those responsibilities to the district because we didn’t really have the capabilities and the time to take care of it this year, so that’s kind of what happened,” he says. “I was busy with a lot of other organizations. … It does fall on me.”

Schafer says a small group of people put on the program last year.

There were 200 entries in 2012 and 64 this year.

“We really are kind of in a transition period,” Schafer says.

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Sullivan, Higdon & Sink lands Sonic account

WICHITA — “Route 44s for everyone!”

That’s how one Sullivan, Higdon & Sink employee heralded the news on Facebook that the agency landed Sonic as a client.

“It’s a great start for the new year,” says Lathi de Silva, vice president and director of brand reputation.

The agency’s Kansas City office will handle what’s called below-the-line communications for the chain’s 3,500 drive-ins nationwide. That includes in-store communications and any communications on Sonic lots. It also includes menu boards and any localized marketing for specific stores.

“We’re really building … what we call our food value chain practice,” de Silva says.

She says the agency serves clients from farm to fork on the food chain, such as Cargill and Borden Cheese.

“It’s just good for everybody to have these kinds of brands in our backyard,” says Sam Williams, SHS managing partner.

Though most of the work will be done in Kansas City, he says the Wichita office will offer support.

“Every time you win a national brand, it’s just huge when you’re a small, independent agency,” Williams says. “The thrill of winning never changes no matter how many times you’ve done it.”

He says the agency’s food connection goes back to the days it did print work for Pizza Hut when it was headquartered in Wichita.

“A farm-to-table strategy is very much in our DNA,” Williams says. “It’s been part of what we like to do for a long time.”

You don’t say

“I’m kind of amused by it.”

– Movie mogul Bill Warren, whose Moore, Okla., theater is getting some free publicity in a TV ad trying to lure Boeing workers to the city

Jeff Ablah leaves Rowley Snyder Ablah

Ablah

WICHITA — As its second anniversary approaches, Rowley Snyder Ablah will celebrate without one of its founding principals.

Jeff Ablah has returned to his father George Ablah’s real estate firm, Ablah Enterprises.

“They asked him if he wanted to come back over there and help them with the huge volume of projects,” Bruce Rowley says.

He says the departure doesn’t mean the relationship — personally or professionally — didn’t work with Ablah.

“You know, it worked great,” Rowley says. “Jeff’s walking out on a high note.”

Ablah is selling his stake in the agency, but he says he’ll still support it.

“I’m going to continue to be an ambassador and a consultant.”

Rowley says the agency “had a stellar first year.”

“The first year was crazy wild,” he says. “The second year, certainly, we’ve had some turnover of staff. … People who couldn’t or didn’t feel like keeping up. … It certainly is a high-turnover business anyway.”

Rowley says the agency, which has 15 employees including the principals, is doing well, though.

“We’ve had actually great growth in our second year. A lot of that has been attributed to Jeff. The partnership, having three (principals), has been phenomenal.”

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You don’t say

“No, I don’t think that would be possible. Maybe with some Photoshop.”

Sullivan Higdon & Sink’s Lathi de Silva joking about the agency’s new Sheephater yoga pose (a Lotus position and two hands connecting behind one’s back), which former employee Nickki Head created and a sheep could never do

You don’t say

“The good is you get to do something different every day. … The bad is you’re not ultimately in charge of what gets picked. … And the ugly is as soon as you’re done with it (it’s) like so yesterday.”

Rowley Snyder Ablah’s Bruce Rowley, who has written a foreword about the good, the bad and the ugly of advertising for the latest edition of Vault Career Guide

Copp Media Services to move to the Stables

UPDATED — More than two decades after opening Copp Media Services in her home in the Moorings, Bonnie Tharp is moving her media planning and buying agency to an outside office.

“We did that before it was cool to do it,” Tharp says of working from her house. “And now that it’s cool to do it, we’re not going to do it anymore.”

She’s taking two suites at the Stables at 322 S. Mosley.

“It’s got a lot of character,” Tharp says of the Stables. “It’s centrally located.”

She says it will be good to have some privacy back at her house, and her employees will feel more free to come and go at any hour.

Nicole Copp, Tharp’s daughter, who also is a media planner and buyer at the agency, likes the idea of a more intimate office at the Stables compared to what they have now.

Currently, each of the company’s four employees are fairly spread out.

“The whole basement is her office,” Copp says. Now, she says, “It’ll be a lot more collaborative.”

There is a downside to moving, though, Copp says.

“We and our clients and our reps really like our boat ride meetings, so that will be missed,” she says. “Maybe once in a while we can come back and … relive our boat days.”

You don’t say

“That is an unintended consequence and benefit.”

Todd Ramsey of Apples & Arrows about how the ad agency has cleverly allowed clients to take over its Twitter posts to give them some exposure and give the agency a social media break

You don’t say

“I do go drive over and visit it.”

Bruce Rowley of Rowley Snyder Ablah, talking about his new LED billboard on the northeast corner of Kellogg and Rock, which means he now owns an advertising outlet in addition to an ad agency