Category Archives: Advertising

LogoLounge creator Bill Gardner teaches logo class through Lynda.com

billgardnerWICHITA — Bill Gardner of Gardner Design is also known as the logo guy thanks to LogoLounge, a website and series of books in which he’s collected more than 170,000 logos.

Now, Gardner is taking that expertise to a new level by teaching a course on symbolism within logos through Lynda.com, which offers online education videos to teach business, software and creative skills.

“It’s kind of a new role for me, this teaching thing,” says Gardner, who previously only shared what he knows with employees.

Gardner says it’s a good feeling to have others want to hear what he has to say.

“It’s nice to have that degree of relevance.”

His video came about through a contact he made while doing one of his LogoLounge books. Gardner says that person wanted him to do a Lynda video but had to have him do test videos first “to make sure that everybody else there thinks you’re as charming.”

“You really have to play this in such a way as you’re affable, informative … approachable … authoritative,” Gardner says. “You can’t come across as condescending.”

Another challenge, he says, is that he is “talking to people at all experience levels.”

Gardner says that in his video, he discusses how logos have to quickly convey information to users.

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You don’t say

“It just felt so old to me. They felt so old, and of course, I’m so young.”

Sonia Greteman, whose Greteman Group is celebrating 25 years in business, laughing about when she was in her 20s and helping Quillen Elsea Janzen celebrate its 25th anniversary

Subaru of Wichita gets worldwide attention for response to union sign

WICHITA — Subaru of Wichita is getting the proverbial kind of advertising that money can’t buy since it retaliated against the “Shame on Subaru” sign the United Brotherhood Of Carpenters And Joiners Of America Local 201 planted in front of the dealership last week.

“It’s been a wild ride,” says Aaron Wirtz, who handles marketing and media for Subaru.

As Have You Heard? reported last week, the union is upset with Subaru for not hiring a union contractor for part of a remodeling job. Subaru responded with its own sign that plays off the “Shame” by saying, “For having unbeatable prices.” It also took to the Internet to share its side of the situation.

Since the story has been picked up by other news outlets, Wirtz says the dealership on East Kellogg has been inundated with attention from around the world. That included an interview that Fox News did with Wirtz on Wednesday morning.

“Can you believe that?” he says.

Wirtz says while the attention has been great, it’s not necessarily going to translate into selling a lot more cars. He points to an e-mail from someone in New Zealand.

“In the case of New Zealand, we’re probably not going to ship a new Subaru there,” he says. “However, I do feel like this has worked out about as good as it could have.”

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You don’t say

“I’ll feel much more comfortable during my presentation if only half the room applauds. I’m not used to everyone in the room approving of what I do.”

Bill Gardner of Gardner Design, speaking about lessons in redesign and rebranding at the Chamber’s Sunrise Scrambler on Wednesday

Shock Top & WuShock: like beer & pretzels

This sign at R&J Discount Liquor near College Hill is an example of how Shock Top and WuShock have joined to promote both their brands.

This sign at R&J Discount Liquor near College Hill is an example of how Shock Top and WuShock have joined to promote both their brands.

WICHITA – Shock Top and WuShock are like beer and pretzels: They’re not an official combination, but they go awfully well together.

When Anheuser-Busch’s Shock Top wheat beer debuted in 2007, House of Schwan’s Pam Irish called it “the very unofficial beer of WSU Shockers.”

While it’s still not the school’s official beer – most colleges, of course, don’t have one – WuShock is now used in Shock Top promotions here and elsewhere.

“We are fortunate enough to be one of the ambassadors for Wichita State athletics,” Irish says of the wholesale company, where she’s special events director.

“It’s been the most rewarding partnership I’ve ever been involved with. They’re just great partners.”

Before the Shock Top name debuted, Anheuser-Busch had a specialty beer called Spring Heat Spiced Wheat that was so popular the company decided to rename it and keep it year round.

Shock Top was one of about five possibilities Anheuser-Busch sent to wholesalers to see what they thought. House of Schwan lobbied hard for Shock Top, and it won.

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You don’t say

“How I wish I were talking about the pretty kind you put on your head.”

– An e-mail from Ashley Cook to her Greteman Group colleagues reminding them that she had a “crown appointment in the morning”

You don’t say

fair“We were glad our little creation had a great time … but it’s now time for him to settle down and get back to work.”

– The Greteman Group’s Rachel Groene on the Kansas State Fair’s poster mascot, “Bob Barker,” who took some trips across the country Flat Stanley-style and now is a finalist for HOW Design’s 5th Annual Poster Design Awards (vote here)

Squid Ink Creative and Computer Training Systems expand at Garvey Center

WICHITA — Squid Ink Creative is expanding at the Garvey Center at 200 W. Douglas.

“We’re growing,” says Brad Painchaud, director of business development. “We’re looking at room for growth in the next couple of years.”

The company, which is a full-service advertising agency, has 4,000 square feet and is expanding to almost 6,000 square feet.

“We’ve been making a bigger push to go after some new clients,” Painchaud says. “We’ve been successful with a few.”

Squid Ink owners Mark Karlin and Frank Lichtlin also own CTS, or Computer Training Systems, and have it in the same space. Painchaud says there may be some growth with CTS as well, but the main growth is with Squid Ink.

Currently, the agency has an open-concept office, but Painchaud says there’s a need for more private areas.

“We’re just trying to create some better meeting spaces.”

The agency is looking to make some hires as well.

Painchaud says there was no question about staying in the Garvey Center, where the agency has been for more than a decade.

“It’s centrally located for pretty much everyone.”

He says manager Larry Weber is helpful.

“Larry’s been great,” Painchaud says. “You know, the Garvey Center’s been good to us.”

Former Mel Hambelton Ford pitch man is now the face of Davis-Moore Nissan

WICHITA – Jeff Horning is still selling cars in commercials, but it’s no longer for Mel Hambelton Ford.

The former face of the company is now general manager at Davis-Moore Nissan.

That wasn’t Horning’s plan when he left Mel Hambelton on April 30.

Horning says he was offered a partnership with a Phoenix auto group and was making plans to move there.

“After one of five airplane rides there … I think the momentum of that started taking a toll on my family.”

He decided to remain in Wichita. In addition to being general manager for Davis-Moore Nissan, Horning will do commercial work for the company.

Horning’s former boss, Mel Hambelton general manager Phil Nightingale, is now the pitch person for that dealership. He’s bringing his own low-key spin to the job.

“You know, everybody’s got their different personality,” Nightingale says.

“I’m going to be who I am,” he says. “I’m not going to be funny. I’m not going to be loud. I’m going to talk to people the way I’d like to be talked to.”

 

Associated Integrated Marketing CEO Bill Fialka is out as agency eliminates position

WICHITA — Most people probably didn’t notice when Bill Fialka took over as CEO at Associated Integrated Marketing – and that’s how he liked it – but now he’s gone.

“The position was eliminated,” says Shawn Steward, vice president of client service and public relations.

He won’t say if Fialka was fired.

“I’ll let people draw their own conclusions on that.”

Fialka didn’t immediately return a call for comment.

Steward says the agency is restructuring. He and three other vice presidents will manage the company. They include Dave Stewart, vice president and executive creative director, Luke Gutschenritter, vice president and group account director, and Kim Weprin, vice president  of finance and human resources.

“This is not a financial decision,” Steward says. “This was a proactive decision to better allow us to operate more efficiently.”

He says, “We essentially saw a lot of duplication of effort at the management level. We felt that by eliminating the CEO level of the agency … we’re just getting the management closer to the client level and just streamlining across the board.”

Steward says the agency’s board of directors made the decision.

Fialka has been CEO since January 2010. He followed much more high-profile CEOs, including Mike Snyder and Bruce Rowley most recently. Fialka, though, deliberately avoided media and other attention.

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